Masha’s
Case Study
Modern Bakery. Healthy People. Celebrate real ingredients.
As a lifelong vegan and chef, Masha spent years in the kitchen making baked goods that taste like “the real thing.” She knew deep down that the world needed bagel version 9.0, so she ran with her homemade recipes and put them in this fancy packaging.
SCOPE OF the work
Strategy
Visual identity
Logo Design
Packaging system
Building a Bakery brand that fits the new market
Even though people love the traditional bread they have in their minds, health concerns given by gluten and conservatives created a whole new market.
Modern Bakery
To fit the needs of the customers that look beyond the traditions, our strategy was to build a clean but fun identity that sets a mark. By using bright colors, simple fonts, and strong a strong wordmark we were able to create a brand that stands out in the market.
Wordmarks, fonts, and brightness
All in on font styles. Meanwhile the market is saturated with wordmarks and illustrations we bet on handscript “homemade” font choice. The logo is a san-serif wordmark to keep it modern and contrasting the rest of the elements. All of this surrounded by a beautiful yellow color that keeps all the warmness of homemade while the current of nowdays.
From a NYC apartment
This is one of the brands that Covid-19 brought to the market. While we were all lockdown, Masha was creating recipes meanwhile we help her craft her strategy. We identified the audience need of special-diet food while loving traditional bakery. Our goal was to project this is a new brand that wants to impact people’s lifes to make it better, but it also understand the love for bakes and breads.
Strategic Process
Masha's
www.eatmashas.com
@EatMasha’s
